Pricing Policy
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MANAGEMENT
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Harvin C. Moore IV - President and CEO
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In 1992, Harvin founded Frontera Furniture Company to sell traditionally constructed furniture through a retail store and mail order catalog. From 1995-1999, he designed, managed and programmed Frontera's website, one of the first furniture retail sites on the Internet. Before founding Frontera, Harvin was with Beacon Management, a boutique merchant banking firm specializing in consumer products manufacturers and distribution. He also served for five years as a National Bank Examiner with the U.S. Treasury Department in New York, Washington, D.C., and London, England.
In June 2000, Harvin was awarded the distinction of runner-up for Ernst & Young's Year 2000 Entrepreneur of the Year award.
Harvin graduated in 1986 with a BA from Northwestern University, and earned an MBA in Finance from New York University in 1991.
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Martin D. Beirne III - Vice President-Business Development
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Martin has seven years of experience in sales, logistics and distribution with Insta-bulk and Stewart & Stevenson. During his tenure at these firms, Martin created joint-venture relationships between manufacturers and international distributors to provide inventory solutions for critical customers in local markets.
Martin earned his Master of International Management (MIM) at American Graduate School of International Management (Thunderbird) in 1992.
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Mohamed Hassan - Vice President-Operations
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Mohamed has 23 years of experience in retail and e-commerce operations. He joined Frontera from Ashford.com, Inc. (NASDAQ-ASFD), where he was VP of Operations for the luxury e-tailer from its inception through its initial public offering in September 1999. While at Ashford.com, Mohamed developed and directed call center operations, distribution systems and real-time inventory controls. His responsibilities at Ashford also included vendor relations, systems integration and human resources. Prior to joining Ashford.com, Mohamed was a partner in Telecommunications Wholesale, Inc. He also served as General Manager for Houston Jewelry and Distributing Company from 1990 to 1995.
Mohamed holds a BA in Archaeology from Cairo University with a minor in Business Management and a BA in Business Management from California State-Long Beach.
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Frank Soehnge - Vice President-Technology
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Frank Soehnge has over 18 years' experience as a professional software and systems developer. He joined Frontera from Ashford.com, Inc., where he was director of systems development through the company's IPO in September 1999. At Ashford.com, Frank directed the development of the Web-based Order Entry and Order Fulfillment systems as well as the custom integration of other software and hardware systems. Prior to joining Ashford.com, Frank was director of software development for Bonner & Moore Associates, Inc., a Houston-based software development company specializing in Linear Optimization Software for petroleum refineries. He has also served as manager of engineering for B.P. Microsystems, a Houston 100 company that manufactures equipment for the programming of microchips for the semi-conductor industry.
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Michael Hoffman - Director of Marketing
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Michael has more than 15 years of experience in the advertising agency arena. Most recently, he was Vice President of Marketing for a Houston-based jewelry retailer. In that position, Mr. Hoffman created and built a direct mail and catalogue division that generated sales of $5 million by its second year of operation. Before moving to Houston, he was Account Supervisor, and later Vice President with Johnson Sheen Advertising in Portland, OR. He also served as Account Supervisor with DDB Needham Worldwide and worked at Tracy-Locke Advertising and Marsteller Advertising in Los Angeles, CA. Mr. Hoffman has a BA in Advertising from Michigan State University in East Lansing, MI. He has also received the Monty McKinney Award for Outstanding Achievement from the AAAA Institute of Advanced Advertising Studies in Los Angeles.
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Emerging.com, Inc. - Technology Partner
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Emerging.com is an equity partner of Frontera and a leader in website development (e.g., Ashford.com) and automated office technology. Emerging.com is a Benchmark Capital and Austin Ventures portfolio company.
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BOARD OF DIRECTORS
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Robert Shaw
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Chairman, Ashford.com, a leading publicly traded (ASFD) luxury goods portal, and President, Emerging.com, Inc., a leading e-commerce solutions firm.
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David A. Modesett
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President, IMDST, an energy marketing firm managing pipeline & storage assets for utilities
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Charles W. Duncan III
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Partner, Duncan Interests, a Houston-based investment and Venture Capital firm.
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Randall Holstead
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Principal, GRI, an Automated Teller Machine (ATM) deployer and technology investment concern.
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Harvin C. Moore IV
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President & CEO, Frontera.com, Inc.
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